In the world of marketing, sometimes it takes a risky move to get noticed. Rahul Krishnan, the co-founder of Bold Care, did just that when he shared his credit card details on platform X . Yes, you read that right—card number, expiration date, CVV, the whole package!

But why?

It was all part of a bold growth hack to promote Bold Care's new "Sextember" campaign, aimed at educating and promoting sex wellness. The campaign was struggling to gain traction, so Rahul decided to shake things up.

The rules were simple:

• Max transaction: Rs 1,000

• Users had to reply to his tweet with the OTP they received

The result? The stunt went viral, amassing 2.5 million views in just a few hours. People across platforms like Swiggy, Amazon, and Zomato started making real purchases using the shared card details.

Was it risky? Absolutely. But in a world where standing out is everything, this unconventional approach got Bold Care the organic traction it needed.

🔥 Bold marketing hacks like this remind us that sometimes, taking a calculated risk can lead to extraordinary results.🔥

What do you think—ingenious or too risky? Let's discuss!