Start Without a Goal, Lose Right Away!

Nothing is going to work if you are going to make loopy decisions about your campaigns. Before any marketing campaign, you need to have a clear idea of what you want out of it. Whether it is engagement, conversions or brand awareness. This makes the base of the kind of campaign you are going to run. Specific strategies will be required for specific results. After you have a clear idea of what you want out of your campaign, you need to find the right influencer to convey the message. Otherwise, everything will be a waste of time, effort, and money.

Pick the Right Influencer: common mistakes of Influencer Marketing

Pick the Right Influencer Common Mistakes of Influencer Marketing

Let us put it right away, don’t get intimidated by a large number of followers. It’s better to look for value and engagement than followers. However, sometimes it is important to look at the followers count. Pick an influencer whose content matches your brand. It will help establish trust. Moreover, picking the wrong influencer may look like that the influencer is shilling the brand for the money. The audience doesn’t find it impressive.

Don’t Be Restrictive With Creativity

The biggest turnoff for the audience as well as the influencers can be the brands being too restrictive with the content. Just plainly stating the features and specifications of the product can seem overly uninteresting. Thus, it is important for brands to not be too controlling. Let influencers do their magic. With clear guidelines and support from the brands, influencers with their creative intent can produce successful brand campaigns.

Follow the Rules, and Be a Winner!

Follow the Rules and Be a Winner

Yet another mistake brands can make according to us, the best digital marketing company in Jaipur is not being transparent with their marketing. Some might find it surprising but there are guidelines to follow while working with influencers. The FTC guidelines demand full transparency and disclosure of any brand partnership in the post itself. To maintain authenticity, sometimes brands demand that influencers hide partnerships.

Pick a Compensation Model That Suits You: common mistakes of influencer marketing

Brands can find themselves paying huge sums for something that they could have done in exchange for a free product or experience. Thus, it is important to pick the right compensation model for your brand and the influencer you are working with.

The key to a successful campaign is a mix of a lot of factors that one should be aware of. So, to help you make the most out of your influencer marketing campaign, YNF, the top marketing agency in Jaipur has this list for you that you need to keep in mind every time you step into influencer marketing.