Mark Zuckerberg’s strategy for the app

Starting with Mr. Zuckerberg Himself and his staff at Meta. Mark Zuckerberg the owner of Meta had shared early access to the app with his employees and a few celebrities like Shakira, Gordon Ramsay etc. Screenshots surfacing around the same made people immensely curious. As a result, there have been millions of sign-ups through Instagram on the app.

1. Zuckerberg’s tweet for the first time in 11 years after threads going live is an interesting tactic to bring traction towards threads more.

2. All the Meta employees and official accounts of Meta’s other apps like Instagram on threads itself are promoting the app’s use fiercely.

Print Media On Social Media

1. We spotted media houses like Vogue taking the lead on the app. British Vogue repeatedly talked of London fashion week. Vogue India did not stay much behind. There were regular continuous posts promoting various Vogue Articles. And Forbes will never stay behind when it comes to promoting themselves

2. If Magazines are doing their all to stay in the highlight, how could news houses stay behind? Multiple News houses like NDTV have established their accounts on threads

OTT platforms On Threads.

Social Media Being the biggest and most effective tool in Marketing right now, OTT platforms are optimally using it. Similarly, the appearance of the threads app made us witness some quirky posts and Bios on the accounts of Netflix and Amazon Prime Video.

All Hail Queen Oprah.

Where Oprah Goes the World Follows. Oprah’s Multiple accounts were spotted on the app. Here’s a glimpse of her 1st Post.

Poets Spreading Their Magic.

A personal favourite was watching Multiple Poets getting beautiful reactions from their audiences. Simultaneously, it was equally amazing to witness people establishing reading and appreciating communities. Here are a few examples like Blake Auden and William Bortz.

Authors leading the way.

On a platform that focuses more on written content than visual, others can not stay behind. This platform does not only have sign-ups from American Authors but also Indian Authors Like Devdutt Pattnaik and Chetan Bhagat.

Will Indian Cricketers ever stay behind?

Whether it comes to life, cricket, or social media Indian Crickteres never stay. Here are some profiles and posts from Indian Cricketers on the app.

Beauty Brands Making A Mark.

When we talk about Social Media Marketing, beauty brands never stay behind. Huda Beauty, Fae Beauty, and our favourite Rihanna’s Fenty Beauty all have established accounts on the app.

An App like Twitter and No Diljit Dosanjh, Not possible?

Diljit Dosanjh was one of the first people to sign up on the app. His First post as always was very-much in his signature style. Because it said ‘ landing on threads’ , we all could hear him saying it. All my fellow Diljit fans, when are you landing on threads?

Social Media Agencies

Lastly, talking about Social Media Agencies. It would be unfair if we did not talk about our own community on a community platform. Because agencies are posting and trying to figure out the algorithm, it’ll be interesting to see where it goes for us and you all too. Till then, let’s keep trying and building and telling Stories. Because we at YNF believe all brands are nothing but stories.