All You Need to Know About Threads

Firstly, considering Meta’s lead in the social media sphere it becomes easier for the company to understand user’s needs. Meta’s apps possess massive amounts of user data and that can prove to be a boon for a new app like this. This app has the potential to revolutionize the world of micro-blogging.

Threads as an app

The app’s interface is apparently very similar to Twitter. It enables users to conversate on the topic of their interests. Users can join groups, follow each other, hashtags. Its first look also resembles the Instagram comment section. Many people are calling it an effort to shift the comment section of Instagram to a separate app. On the app, you can post, comment, dm, and interact. The platform encourages you to share your opinions, thoughts, and your creativity. All these features are similar to Instagram. Now coming to the thread’s similarities to Twitter. You reshare things that you interact with and the reshare icon is similar to the retweet icon of Twitter. Altogether, the UX/UI design is very similar to Twitter.

Strengths Over Twitter

The most natural question coming to mind will be, How is Threads better than Twitter?

Here are a few pointers,

1. After Elon Musk took over Twitter and limited the no, of readable tweets per user, users are pissed and threads can be a solution there.

2. Because of restrictions on multiple kinds of content being posted on Twitter right now, users are going towards alternate options. Threads will allow users to have that space initially at least.

3. Instagram’s massive loyal user base will not only get attracted to the app but will also promote it religiously.

Meta’s efforts to promote it.

Meta is promoting the launch on multiple levels.

1. Instagram users don’t have to create a separate account and will have access to the app through their Instagram accounts.

2. Because meta has given early access to limited influential people including international chef and T.V. celebrity Gordon Ramsay and singers like Shakira. The screenshots over the internet are making netizens more and more curious.

3. Mark Zuckerberg’s welcoming post on threads is not only influential to the crowds but is also buzz-worthy.

4. Many Meta Employees have joined threads and are promoting it everywhere in full force.

What can be the reasons to not choose threads?

There are quite a few reasons that can put doubts in one’s mind to not register on the app.

1. Instagram is known to copy its competitors. The reels feature is an exact replica of TikTok. Similarly, the stories feature seems to be a copy of Snapchat stories.

2. Due to privacy concerns, the app might not go live in Europe.

3. Even though, twitter is dying has become a popular saying Twitter still has multiple loyal users and the first mover’s advantage.

Threads to replace Twitter: Conclusion

Threads as a platform launched on 6th July 2023. Then, the user base is speaking for itself. But whatever is happening, it is incredibly interesting. It’ll definitely bring a huge change in Social Media Marketing Scenario. The addition of one more popular platform will provide more space for businesses to grow. Your Next Filter is preparing to use this effectively.