Journey Of a Kullad

Journey of a Kullad was a brand campaign that produced results online as well as on site. Here, we created a comic strip. We treated a chai cup [ Kullad] as a tourist visiting Jaipur. We showed it searching for good chai everywhere. A photoshoot with a Kullad was the key. The strip depicted the entire journey of its arrival to the destination which was an outlet of the brand. We started from Jaipur International Airport, went to all the tourist spaces including the competitor’s stores, and an internal storyline of Kullad finding love to share chai at Kullad’s outlet. This comic strip is present in each offline store along with on the brand’s social media accounts.

Journey of a Kullahad

Sharing love for chai and stories in Jaipur through Indie music night with Chai in collaboration with Baithak Commune.

Sharing Love For Chai and Stories in Jaipur, Kullad on Your Next Filter’s suggestion decided to host an indie music night with chai in collaboration with an Indie Artist Community. Similarly, Baithak Commune happily agreed to partner with the brand. This event happened at the launch of one of Kullahad’s outlets. Because of this launch campaign, the brand gained more popularity, Along with serving free chai to 250+ who attended the event we gave Kullad planters top people in the audience.

Vaishali Nagar launch

Results of the Campaigns

This collaboration has been a successful one for both Kullad as well as YNF. Besides being the server of the best chai in Jaipur, Kullad became one of the best hangout spots too. The results were fabulous, customers were vested in visiting the stores because of the comic strip. When the grand musical launch happened the brand got the opportunity to serve a huge no of people. Eventually with 250+ cups of chai served and the comic strip installed the brand gained popularity in the city.

Results of the campaigns