Your Next Filter has been the pioneer in the field of Influencer marketing when it comes to Jaipur. Belgian Waffle Co., a waffle chain that is loved worldwide had its first establishment in the pink city in 2018. YNF has been a trusted partner of Belgian Waffle Co. in Jaipur. The Jaipur market is tricky. Because there is a high chance for a brand not connecting to people even if it is Internationally acclaimed. Creating a buzz amongst the locals becomes a necessity. Y.N.F. was responsible for making that buzz for BWC’s coming to Jaipur.
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BWC’S coming to Jaipur: Launch of Multiple Outlets.
Your Next Filter was the first company to conduct an influencer meet in Jaipur in 2018. It was for the launch of the Belgian Waffle’s First outlet. To make the brand relevant for a close-knit community that loves traditional sweets, we focused on one thing. It was coming of Bombay’s BWC’s coming to Jaipur. We subsequently focused on the kind of influencers we invited for the meet, it was the perfect mix of food bloggers, lifestyle bloggers and people of premium families of Jaipur. we were constantly pushing just one line which did wonders.
BWC X YNF
Bombay’s BWC’s coming to Jaipur, why haven’t you tried it yet?
We made sure everyone who visited the store for the First 90 Days posted a story. Not only did it leave a lasting impression but also in the first month only, the sales crossed 10,00,000+. The store was at World Trade Park.
Launch of C-Scheme Outlet.
Although the store at the mall was doing good, it was a kiosk and a full-fledged store was due. C-scheme as a locality holds a special place in the people’s hearts in Jaipur. For this launch, our tagline was based on people’s love of photos. It was
Have you got clicked at the most photogenic store in Jaipur?
Through this, BWC became a household name in Jaipur and brought multiple people to the store, just to click pictures there.
Eventually, the store became one of the loved places of Jaipur’s crowd.
Launch of multiple outlets
The April Fools Campaign.
In the April Fools campaign, we did make a good number of people aware of Belgian waffle co.’s existence in Jaipur. A simple creative with white background went viral. It had over 1800+ shares.
Because that creative offered a free waffle to everyone, the crowd went mad.
Although it was an April Fools joke, we were able to drive multiple people to the outlets.
Without any expenditure, the results were amazingly well.
April Fools Campaign
In conclusion, Your Next Filter has been a fantastic ally to BWC, when it comes to promotions in a close-knit community in Jaipur.
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