Your next Filter as a marketing company is not only famous for making the brands popular in the area but localizing the brand too. We are all about bringing the best to the people of the particular area. Whether it has been The Belgian Waffle Co. or Baozi Momos we have helped the brands be a better fit for the traditional streets of Jaipur. With the help of our specialized techniques of growth marketing and influencer marketing, numerous people in Jaipur have pledged their undying loyalty to these brands. Baozi Momos Launch has been a one-of-a-kind campaign done by us.
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What is Baozi Momos?
Baozi Momos is a brand that had its onset in Delhi. It has over 30+ outlets in Delhi Itself. Baozi momos serve multiple kinds of momos. The people of Delhi possess undying love for these momos. Now Baozi has become a household name in Delhi as well as Jaipur. Because of YNF’s association with Baozi Momos Jaipur, the brand today is where you can find the best momos in Jaipur.
Delhi’s Favourite Momos Coming to Jaipur: Baozi Momos Launch
When Baozi Momos launched their first outlet in Jaipur Your Next Filter acted as their closest ally. They serve the best momos in Jaipur today. All the locals seem to agree to this today. This always was not the case. Your Next Filter not only made it easier for Baozi to adapt to the Jaipur food market but made Jaipur people go gaga over the brand’s food.
Our Influencer Marketing Campaigns were a little different this time. We did not just influencers to Baozi’s Jaipur store. This actually had become very generic for us. We instead took the influencers and food bloggers to Baozi’s Momo factory in Delhi pre-Jaipur Launch. The focus was on these words this time ‘ Delhi’s Favourite Momos Coming to Jaipur’
Delhi’s Favourite Momos Coming to Jaipur
The Power of Illustrative Storytelling: #Fomomoing
Your Next Filter always claims that we are not just marketers but a team of storytellers. How could we not use our strength here? To make our brand reach the audiences we created a comic strip using Rajasthan’s love of The Royals. Doing a photoshoot around the old Jaipur city for the same was fruitful as well as fun. We connected the story to momos and royals. We also ran ads on the same. Influencers shared this on their profiles. This was one reason that the campaign produced the amazing results it did.
#Fomomoing was the key hashtag of this story as well as this part of the campaign.
The Power of Illustrative Storytelling Baozi x YNF
Results of the campaign. : Baozi Momos Launch
The results of the entire launch campaign were fantastic. While the campaign went on, as a result, the store got sold out straight for 2 days in a row. Eventually, we were able to surpass the brand’s expectations Baozi Momos today is one of the most popular eating spots in Jaipur.
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