Influencer Marketing

Influencer Marketing

Influencer Marketing

INDIA’ MOST LUXURIOUS AIRBNB UNDER OUR LENS

INDIA’ MOST LUXURIOUS AIRBNB UNDER OUR LENS

INDIA’ MOST LUXURIOUS AIRBNB UNDER OUR LENS

YNF

YNF

Jun 13, 2024

Jun 13, 2024

4 min read

4 min read

Your Next Filter (YNF) teamed up with Airbnb and luxury influencer Riaan J. George to spotlight Jaipur's City Palace Airbnb. This campaign captivated audiences, highlighting Jaipur's perfect fusion of rich heritage and modern luxury.

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What if we told you that one of the most expensive Airbnb properties isn’t hidden in the hills of Tuscany or on a private beach in the Maldives, but right here in our very own Pink City – Jaipur? Yes, you heard that right. And guess who had the pleasure of showcasing this luxurious gem to the world? Your Next Filter (YNF). Get ready to dive into a campaign that blends history, luxury, and modernity in a way you’ve never seen before!

A COLLABORATION LIKE NO OTHER

YNF x Airbnb x Riaan J. George – they say third time’s the charm, but we say, three’s a party! And this party was one for the books. 

This project has been one of our most challenging yet celebrated works as a Growth Marketing Agency. For our client Airbnb, we pulled out all the stops and teamed up with the best in the business, a top luxury blogger, to do something truly epic.

Our Vision: The goal was clear: to spotlight one of Airbnb’s crown jewels and to bring this vision to life, we needed a storyteller with a discerning eye – enter Riaan J. George. With his unparalleled taste and elite following, Riaan was the perfect partner to narrate a tale where Jaipur’s rich heritage meets contemporary luxury. Through his lens, the City Palace was transformed from a historical marvel into a paragon of undiscovered elegance.

THE CAMPAIGN

Influencer Collaboration & Content Marketing: Truth be told, Riaan’s content, spanning Instagram and YouTube, is a masterclass in living the high life. From high-end cars to exclusive grooming rituals, Riaan lives and breathes luxury so effortlessly that everyone either wants to be him or be with him. So, where better for someone like him to enjoy luxury than the most exquisite Airbnb property in the whole wide world? 

And that’s exactly where we brought him. Our creative team at YNF meticulously planned and executed the content shoot, capturing moments of Riaan experiencing the palace's grandeur. After all, someone has to do the hard job of lounging in luxury, right?

Growth & Engagement: The results were nothing short of phenomenal. Our campaign significantly boosted engagement and drew considerable attention to this undiscovered Airbnb property in the heart of Jaipur. Riaan’s impeccable eye for luxury resonated deeply with his audience, turning admiration into a wave of interest. This collaboration not only elevated the City Palace’s status among premium travellers but also positioned Jaipur as a city where tradition elegantly intertwines with contemporary luxury.

A SUCCESS STORY?

At YNF, we truly get the magic of luxury influencer marketing. Our campaign with Airbnb and Riaan J. George shows just how good we are at creating stories that draw in and delight high-end audiences. We mix luxury with storytelling in a way that makes us the cool kids on the marketing block. 

So, if you’re dreaming of collaborations that ooze luxury and sophistication, we’d love to hear from you. Drop us a line at hello@yournextfilter.com, and together, we’ll craft a campaign that makes you stand out from the crowd. Because let’s face it, who doesn’t want to be treated like royalty?

About Your Next Filter

Your Next Filter is a growth-based marketing agency that focuses on building human-touch based brand stories. Above all, we are about building brand awareness and growth. We not only stay limited to the digital platforms we focus on the overall visibility of our brands.

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